GetResponse Vs AWeber | Which One Should You Get
The ability to pick the best email marketing service provider for your needs is one of the factors that will determine the success or failure of your marketing campaigns. Today we look at GetResponse vs AWeber. Which one of the two gives you a better deal?
In this post, I will help you get to your own conclusion through some key features that someone should consider when choosing a suitable email marketing service.
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1. Email marketing and marketing automation
GetResponse
Email Marketing and marketing automation is GetResponse’s best feature in my opinion. You can bulk import contacts and leads either manually or by using a CSV file or through integration with external services. From there you will find quick actions but will help you to build beautiful marketing campaigns or from the main navigation, you can also access all the available communication and growth tools.
They are easy-to-use templates that will help you to create professional email campaigns forms auto-responders automation workflow RSS to email messages landing pages and page ads in a nick of time. So even with very minimal coding experience or none at all and with minimum time available for you to do this GetResponse makes it possible for everyone to get started with their email campaigns.
This means that you can have your email campaigns and lead nurturing efforts on autopilot. You just need to create autoresponders and adjust them to your specific need. Moreover, you don’t need to get worried about that because they are ready-made templates available in an intuitive calendar view which makes the process even simpler.
There is also an ability to automate your list-building process this is made possible using GetResponse conversion funnels that you can create on your dashboard. One more mind-blowing ability available in GetResponse is a feature that will automatically adjust the send time of your emails to your contacts' preferred time zone and also using their past behavior data like when do they open their emails. So you don’t have to worry about what is the best time to send email campaigns to your list GetResponse will do that for you.
AWeber
AWeber also has very simple and easy-to-use tools to help you with your email marketing and automation. Similar to GetResponse you’re able to upload contacts in bulk through a CSV file making it easy for you to launch your email campaigns however you do not get an option to migrate your list from other platforms. However, there is a provision for you to get assistance from the support team in doing the same.
For you to automate your list-building process you will need to manually set up landing pages create a follow-up sequence and then connect these two elements together. By doing this you are able to create a simple lead generation campaign and follow-up sequences with less effort. But other abilities 2 add processes like lead magnets paid ads or webinars then you will need to integrate AWeber with external platforms.
In terms of simple email campaign setup, GetResponse and AWeber do so well. But for you to be able to achieve more through your marketing communication like who went to schedule them using the advanced send time optimization algorithm then GetResponse gives you better features.
2. Drag and drop email creator and templates
GetResponse
GetResponse offers you an option to build your email campaigns using readily available templates or to create them from scratch. The templates are very responsive and work across all devices.
GetResponse regularly keeps updating designs as per the changing trends. The email creator allows you to build templates in particular ways and which is by drag and drop or through coding them using an HTML editor. The drag-and-drop is very easy to use and since the templates are very responsive you have the Liberty to choose to hide the parts that you don’t want to show on a mobile device or on another type of device. So whether you are a beginner or a professional GetResponse meets both of your needs.
AWeber.
AWeber comes with pre-built templates as well. You also have the option to build your message from scratch. Some of the templates available in AWeber are a bit outdated but the latest templates look so good and can be customized to your liking. Although there is no built-in image editor so all your photo or graphic adjustments need to be already done outside the email editor. One definite plus for Aweber is that you can offer an image carousel which can be a useful solution that will help drive email engagements even the moon.
Well, in summary, both email creators over the same experience but GetResponse gives you slightly more features like inbox preview, spamcheck, giphy integration, and a built-in image editor. For more advanced email marketers or those that want their campaigns to stand out will definitely appreciate these features as they help their campaigns to look professional and reach your contacts' inbox.
3. Landing pages
GetResponse
GetResponse allows you to build landing pages from scratch or you can use any of the 100-plus ready-made templates. In both cases, you have the access to their drag and drop editor and the option to paste your custom code where you can insert your own HTML CSS or JavaScript code. This will help you to add a variety of external content to your landing pages including; custom countdown timers among many others.
The landing pages are also mobile responsive and this can help you to adjust the elements that you want to be visible only for desktop devices and which you can hide from mobile devices. You get the ability to optimize your landing pages for SEO and you can also connect them with many other analytical tools including google analytics, Facebook pixel, Google tag Manager or CrazyEgg.
You also get an inbuilt A/B test functionality that lets you split test your landing pages to see things like what call to action button or lead magnets works best with your list. Another important thing to note is that GetResponse’s landing pages are fully integrated with their webinar software. And this means that you can use the landing pages as registration pages which will help the speed at which your email grows.
AWeber
AWeber also recently launched landing page templates which can also be customized using the tools landing page builder. You are able to customize their landing pages by dragging and dropping text boxes, images videos, or even forms. While it is easy to track these landing pages using Google Analytics or Facebook pixel, AWeber does not give you A/B testing or does not also integrate with Google Tag Manager.
In conclusion
Both the landing page builders are powerful and offer much the same elements that you need to run an effective campaign. However, GetResponse stands out in this particular feature because of the analytics, integration of webinar software, and the ability to use your own custom domain on your landing pages. There’s also a matching design of template which is very important especially if you’re keen to maintain the same visual identity across all your marketing channels.
4. Visual workflow builder
GetResponse
One of the best tools GetResponse has to offer is its visual workflow builder. The drag-and-drop builder will allow you to map out an automated flowchart that can trigger specific responses. For example, you can set up a workflow that will send different emails to contacts that opened an email and those who didn’t open it. Or to those who visited your page reached a certain score or even abandoned their shopping cart.
AWeber
Although AWeber does not give you a visual workflow builder, they do have a tool called campaigns. This helps you to structure follow-ups and autoresponder emails using tags. You can also set tagging rules based on your contact's behavior which can then be automated into two specific email sequences.
In conclusion
For basic automation sequences, either of the tools can work for you. But if you are interested in creating more advanced scenarios with various action types, filters, conditions, or synchronization with your e-commerce store, then GetResponse is most outstanding in this particular feature. Their marketing automation workflows are also synced with the webinar solution and this lets you create scenarios that are automated based on your contacts' participation or activity. And this, in my opinion, gives GetResponse a plus.
5. Segmentation
GetResponse
An email marketing tool without the ability to segment followers does not deserve to be called an email marketing tool. With GetResponse, you can segment your subscribers into lists based on their needs, their clicks, the page they signed up through, and the messages they have opened. GetResponse assigns an engagement score from 1 to 5 to all your subscribers by analyzing their opening and clicking activity. This lets your segment be clearly defined within your audience depending on their level of engagement. With GetResponse you can view each contact's details and activity in a sleek contact card that provides you all the information you need about that contact.
AWeber
AWeber as well gives you a tool to allow you to segment contacts based on the emails they’ve opened, their geographical location or their last activity date. Setting up your segments is easy and the overall interface is quite intuitive. Therefore what’s useful here is that some of the ready-made filters that give you quick access to those who unsubscribed or whom you couldn’t reach with the messages are included. And this feature, helps you to speed up things especially if one of your clients called you and told you that they didn’t see your email in their inbox.
In conclusion
GetResponse and AWeber go head-to-head when it comes to segmentation and managing of contacts.
6. Webinars
GetResponse
Now, this is one of the tools that make GetResponse completely stand out from other major email service providers. GetResponse has webinar software that you can use to launch and host webinars both free and paid. And all these straight from the GetResponse dashboard. This takes away the need to buy or integrate with any other third-party tool that may have this capability. This feature means that you can be able to add webinars to your gate response marketing funnels and therefore track analytics like you would need the rest of your campaign. Another feature that you’ll get access to is polls or survey tools. During the webinar, you can ask attendees questions or even ask them to fill out surveys in real-time which can help to boost engagement with them and provide you with useful information for your upcoming campaigns. The webinars are fully integrated with GetResponse marketing automation and segmentation. Therefore you can automate your post-webinar follow-up sequence and even go a step further to Taylor make them based on whether the subscriber registered or also was present in the webinar.
AWeber
There is no Webinar software available in AWeber. However, you can do integration with third-party webinar tools like GoToWebinar. So it’s still possible to promote webinars to build your email list with AWeber but you’ll have to pay for another tool to actually host your webinar.
In conclusion
In case you’re considering having webinars to engage and build your list and do not wish to pay additional costs for this particular tool then I recommend GetResponse because it has you covered.
7. E-commerce
GetResponse
As a freelancer, consultant, or small business in the e-commerce space, GetResponse has lots of features to enable you to achieve your goals. With the ability to integrate 200+ eCommerce tools directly and others more through Zapier, GetResponse also has its very own app Centre to help you get connected with e-commerce integrations. Some of the apps you can integrate with include Google checkout, Shopify, Magento, woocommerce, PayPal among many others. Even their email templates and marketing automation workflow were all built with e-commerce businesses in mind.
Therefore, this can help you to send abandoned carts sequence product recommendations and even transactional emails. The other Plus is that even if you don’t have a physical store but would like to sell products online you can do so via conversion funnels. That’s where you can set up a store and sell physical or even digital products such as eBooks, webinars, or online courses. And because this platform integrates with major payment processors you can get paid for your products and services in an instant.
AWeber
AWeber has product pages that have been specifically created for e-commerce. You can be able to integrate with most mainstream e-commerce tools like woocommerce, samcart, Shopify, and Etsy.
In conclusion
If you’re looking for a solution that does the basics, then AWeber is more preferred but if you’d like to upsell your customers and also retarget them with Facebook or Instagram ads, then GetResponse becomes your best alternative.
8. Conversion funnel
GetResponse
This is another incredible feature available in GetResponse which undoubtedly makes GetResponse a full-blown marketing machine. Through this feature, you are able to build an extremely customized conversion funnel with the ability of the tools available in the GetResponse toolbox. Some of the tools include stores landing pages Facebook ads Instagram ads social ads creator sales pages payment processes follow up and abandoned cart emails.
On top of that, it also comes with a number of templates for all the individual elements of your final from the social ad the landing page, and the email sequences. With a conversion funnel, you are able to track the complete customer journey from the moment I customer clicks on your ad to the point where they make their purchase. Therefore, to track and optimize all these particular steps in the sales cycle before this, you would need to integrate a bunch of third-party tools or even bounce from one platform to another all through the customer journey. GetResponse helps you to do all this under one platform.
AWeber
AWeber doesn’t have any conversion funnel tool. However, you can still integrate it with other conversion funnels offered by third parties. An example of such a conversion funnel out there is like deadline funnel which helps you to create unique funnels for subscribers on your list so that you can personalize and nurture them through the sales cycle.
In conclusion
If you want to automate your online campaigns or even send your products without engaging third-party providers GetResponse gives you the best alternative.
9. Facebook
If you want to run paid ad campaigns without having to work through the Facebook ads manager and connecting it with your tool for every other individual campaign GetResponse is your solution. This is because for AWeber, yes you can insert the Facebook pixel to help you track and even retarget potential customers whenever you launch an advertising campaign, but you have to do it from the Facebook ads tool.
10.Google ads
GetResponse offers Google search ads as one of their features. Thanks to this you are able to easily fill up your funnel with new leads without leaving GetResponse. All you need to do is to specify the target audience with whom you’re trying to reach then choose the appropriate keywords that you want to include or exclude from your targeting set the budget and just like that leads will be heading to your sales page. Also on top of that GetResponse makes use of google analytics and Google tag manager Integrations. With AWeber, there are no direct integrations between AWeber and Google ads.
In conclusion
If you want to run paid ad campaigns on Google and reach people who are actively searching for your particular solution then GetResponse is what you’d want to go for.
11. Surveys
With GetResponse you can create quick and simple surveys that you can send out to your clients or audience. Therefore, you can have surveys that can ask your customers for everything from simple website feedback to product reviews all even for suggestions on additional features that they would like to have from your products. GetResponse also offers you the ability to integrate with some other external surveying tools through Zapier. However, with AWeber, you can only get surveys through integration with third-party providers such as Google documents, SurveyMonkey and SurveyGizmo.
12. Sign-up forms
With GetResponse, you get sign-up forms for every situation whether newsletter product launch or exit pop-ups. You can create signup forms that match your exact branding or style with templates and drag-and-drop editor available within GetResponse and then in a matter of seconds you can embed those forms on your blog or website. For example, for you to capture leads as they scroll down a job through pop-ups, it is possible to do that. Every sign-up form can easily be customized from the GetResponse dashboard like where you want the form to appear if a visitor shows the intention to exit.
AWeber’s sign-up form on the other hand has one aim and that’s only to get a visitor’s name and email address into your database. But you still do get options to add simple user-friendly opt-in forms to your websites. It’s also possible to use an HTML editor to customize the forms if you need to do that. You can as well change up the form's colors to match your branding and customize the form. But just in case you want to add more Fields other than the client's name and email address that one is also made possible in our bar.
In conclusion
Both platforms can help you to embed sign-up forms but if you’re looking for pop-up forms exit pop-ups and other more interactive forms then GetResponse happens to be the choice for that need.
13. Auto-tagging
Both GetResponse and AWeber offer you auto-tagging features and dynamic segments. However, GetResponse has a visual workflow-builder which gives you more advanced use cases.
14. Push notifications
If you intend to use web push notifications to help keep your audience engaged and updated even when they’re not in their emails, then both GetResponse and AWeber offer you this service. The only difference between them is that GetResponse web push notifications can also be initiated through marketing automation workflows while on other hand AWeber only offers instant send.
15. Pricing
GetResponse pricing
GetResponse has three different pricing tires plus an enterprise plan which makes it easy for you to find a solution that fits your needs. Pricing for up to 1,000 emails begins from $15. The most popular package there is the plus package which for a list size of 1,000 price starts at $49 per month and for those who choose to pay annually, there is an 18% discount.
AWeber pricing
AWeber has two different pricing plans. They offer you a free plan that gives you limited access like having a single list for your first 500 subscribers. They are lowest pricing tier starts at $19 per month for up to 500 subscribers. As your number of subscribers grows, the prices also increase as well for up to 2,500 subscribers you pay $29 per month. For up to 5,000 subscribers you pay $49 per month and so on.
In conclusion
AWeber’s pricing is purely based on the size of your email list. If you are in the Pro plan then you have access to all the pictures. With GetResponse pricing, everything is based on the size of your email list but also the variety of features you want to have access to. Therefore, if you’re interested in sending emails and even more features such as building an engaged contact base through landing pages, list-building funnels, or Facebook ads and Google ads, then GetResponse basic plan is more affordable and provides more value.
With the GetResponse plus and professional plans, you get many more features and tools like unlimited sales funnels, paid webinars, and on-demand webinars. Yet those plans are still only slightly more expensive than AWeber while providing a ton more value. GetResponse eliminates the need to have many other third-party integrations, therefore, saving you a lot in the long run.
GetResponse vs AWeber conclusion
Just like any other tool comparison, at the end of the day picking the right tool always boils down to the point of what you need for your business. But it is important to clearly compare each tool's function and then select the email marketing provider that is best for your business needs.
I hope this post helps you to make an informed decision in order to put the right email marketing software.
